Product Work
Strategic product leadership with measurable business impact
Over 8+ years, I've led digital product initiatives across B2B, B2C, and enterprise environments - from design systems to SaaS transformations. Each project reflects hands-on leadership, clear strategy, and tangible results.
Dow Jones Design System
Lead Design Technologist | Design System Product Owner
Co-led design system adoption across B2B and B2C brands, boosting team productivity by 30% and reducing component complexity by 20%.
VOD Platform Redesign
Product Consultant
Redesigned cross-device VOD experience with 40% fewer interaction steps (calculated via click-path analysis) and WCAG AA compliance across TV, mobile, and in-car displays.
SGPV Product Evolution
Product Design & Development
Multi-year product evolution from PhoneGap to Flutter, serving 15 B2B clients. Redesigned user flows and AI-powered features reduced task time by 25%.
XpuntoCero Digital Transformation
Product Design & Development
Rebranded SaaS company with PWA redesign, increasing mobile traffic by 40%, leads by 15%, and customer satisfaction by 30%.
Back Office Unification
Product Design & Development
Unified 15 client portals with shared CSS and assets, reducing redundant work and enabling scalable updates across all platforms.
TuPlanRedondo PWA
Product Design & Development
Streamlined evaluation user flows with a PWA for McDonald's franchise, saving 30% time and boosting satisfaction by 25%.