Product BuilderDesign Engineer

Giacomo Bianchi, PhD

I build AI products end to end. When something matters and I don't know it yet, I learn it, cross-check it and prove it with tests. Before that, I co-led the Dow Jones design system across 8 brands and taught product design to 1,000+ students.

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Driving Measurable Impact

From leading design systems at Dow Jones to teaching at EAE. I focus on systems that scale and teams that succeed.

60 +

DOW JONES - 8 BRANDS ALIGNED

Before: 8 brands with separate design and engineering teams. Each team had different processes, priorities, and platforms.

After: Co-owned roadmap and led adoption across 60+ designers, 120+ stakeholders. Spearheaded token-first architecture. Reduced component complexity 20%.

Impact: 200K+ components in production. 30% productivity increase through improved workflows. WCAG 2.2 compliant.

40 %

INTERACTION FRICTION

Before: VOD platform required 10+ button presses to switch profiles. 3-axis navigation confused users.

After: Heuristic evaluation identified friction. Redesigned to 4 presses. Clear 2-axis structure.

Impact: 60% fewer presses to switch profiles. WCAG AA accessible. Scaled across TV, mobile, tablet, car.

1000 +

STUDENTS MENTORED

Before: Theory-heavy lectures with limited real-world application.

After: Project-driven learning across design and management disciplines.

Impact: 7 years teaching at EAE Business School. 2 master's programs. 19 project teams annually.

How I Lead

Through people, product, and strategy

Through People

Facilitated cross-brand collaboration and design critiques at Dow Jones
Bridged design-engineering gap through 1:1 key role relationships and problem-solving meetings
Taught 1000+ students across 2 official master's programs at EAE Business School

Through Product

Co-owned design system roadmap and sprint planning
Led SGPV product evolution over 18 months (PhoneGap → Flutter + AI) serving 15 FMCG clients
Balanced user value with technical constraints across B2B and B2C platforms

Through Strategy

Improved UAT/QA workflows - 30% team productivity increase
Proposed removing the VOD welcome screen, prioritizing user value over convention
Managed feature backlog and prioritization for B2B platforms - balanced user value with technical constraints

Featured Work

Strategic product leadership with measurable impact

Enterprise Leadership

Dow Jones Design System

Dow Jones

Co-led design system adoption across B2B and B2C brands, boosting team productivity by 30% and reducing component complexity by 20%.

LeadershipAI-EnhancedProduct StrategyDesign SystemsSAFe AgileWCAG 2.2CI/CDStorybookStyle DictionaryDesign TokensReactFigma

B2C Multi-platform

VOD Platform Redesign

Design Challenge

Redesigned cross-device VOD experience with 40% fewer interaction steps (calculated via click-path analysis) and WCAG AA compliance across TV, mobile, and in-car displays.

Heuristic EvaluationEnd-to-end UX/UI ProcessFigmaMulti-platform DesignUX StrategyWCAG 2.2 AATV/10-foot UI

B2B SaaS Long-term

SGPV Product Evolution

XpuntoCero -> SGPV

Multi-year product evolution from PhoneGap to Flutter, serving 15 B2B clients. Redesigned user flows and AI-powered features reduced task time by 25%.

Product StrategyEnd-to-end UX/UI ProcessDesign SystemFigmaAIMobileB2BSaaSFlutterDartPhoneGapJavaScriptBootstrapAgile/SCRUM

Growth & Business Impact

XpuntoCero Digital Transformation

XpuntoCero

Rebranded SaaS company with PWA redesign, increasing mobile traffic by 40%, qualified leads by 15% and doubling demo requests.

BrandingStrategyEnd-to-end UX/UI ProcessFigmaFront-EndPWAWordPressElementor

How I Work

Merging strategy, design, and technology through empathy and clarity

Product Design

Research → Strategy → Design → Testing → Delivery.

I run heuristic evaluations, user interviews, and usability tests to validate decisions before engineering builds.

Product Strategy

Roadmaps, Prioritization, Stakeholder Alignment.

I co-own product roadmaps and prioritize features based on user research, business goals, and technical constraints. I have driven strategic decisions across design systems, mobile apps, and B2B platforms.

Front-End Development

React, Flutter, Dart, HTML5, CSS3, JavaScript, TypeScript, Tailwind.

I code functional prototypes to bridge design and engineering. This shared language helps me validate feasibility early and align teams on technical approach.

AI-Native Builder

Cursor, Claude Code, Claude API, n8n, Vercel, Ollama, GitHub Copilot, Vertex AI, ChatGPT, Midjourney.

ML/AI certified (180h: Python, TensorFlow, Deep Learning). I build with Cursor, Claude Code, and local LLMs, shipping functional prototypes and AI-powered workflows, not just designing around them. Genuine technical fluency at the intersection of design craft and AI.

My technical background allows me to bridge design and engineering - prototyping rapidly and participating in architecture discussions. I use AI tools to validate ideas in hours instead of weeks, building working prototypes that teams can react to instead of debating abstract specs.

What Colleagues Say

"Giacomo is a very good asset when it comes to building bridges between design and tech. Not only does he have a very good understanding of both sides; his best characteristic is the ability to talk to..."

Antonella Sassu

Senior Design Manager • Dow Jones

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Product & Design Leadership

Explore my work leading cross-functional teams, building design systems, and driving measurable business impact.

Explore Product Work

Teaching & Research

Discover my experience teaching 1000+ students and bridging academic research with industry practice.

View Teaching Portfolio