
Dow Jones Design System
Dow Jones
Co-led design system adoption across B2B and B2C brands, boosting team productivity by 30% and reducing component complexity by 20%.
I align designers and engineers to ship scalable systems. I reduce friction in complex interfaces, unify fragmented codebases, and establish governance that makes design systems work in production.
I've taught 1000+ students across UX/UI and cross-cultural management.
From From leading design systems at Dow Jones to teaching at EAE. I focus on systems that scale and teams that succeed.
DOW JONES - 8 BRANDS ALIGNED
Before: 8 brands with separate design and engineering teams. Each team had different processes, priorities, and platforms.
After: Co-owned roadmap and led adoption across 60+ designers, 120+ stakeholders. Spearheaded token-first architecture. Reduced component complexity 20%.
Impact: 200K+ components in production. 30% productivity increase through improved workflows. WCAG 2.2 compliant.
INTERACTION FRICTION
Before: VOD platform required 10+ button presses to switch profiles. 3-axis navigation confused users.
After: Heuristic evaluation identified friction. Redesigned to 4 presses. Clear 2-axis structure.
Impact: 60% faster profile switching. WCAG AA accessible. Scaled across TV, mobile, tablet, car.
STUDENTS MENTORED
Before: Theory-heavy lectures with limited real-world application.
After: Project-driven learning across design and management disciplines.
Impact: 7 years teaching at EAE Business School. 2 master's programs. 19 project teams annually.
Through people, product, and strategy
Strategic product leadership with measurable impact
Merging strategy, design, and technology through empathy and clarity
Research → Strategy → Design → Testing → Delivery.
I run heuristic evaluations, user interviews, and usability tests to validate decisions before engineering builds.
Roadmaps, Prioritization, Stakeholder Alignment.
I co-own product roadmaps and prioritize features based on user research, business goals, and technical constraints. I've led strategic decisions across design systems, mobile apps, and B2B platforms.
React, Flutter, Dart, HTML5, CSS3, JavaScript, TypeScript, Tailwind.
I code functional prototypes to bridge design and engineering. This shared language helps me validate feasibility early and align teams on technical approach.
ChatGPT, GitHub Copilot, Vertex AI, Midjourney, Cursor, AI Agents.
I use AI throughout my design process. Following design thinking principles, I accelerate feedback loops and improve decision-making through rapid iteration.
My technical background allows me to bridge design and engineering - prototyping rapidly and participating in architecture discussions. I use AI tools to validate ideas in hours instead of weeks, building working prototypes that teams can react to instead of debating abstract specs.
"Giacomo is a very good assets when it comes to build bridges between design and tech. Not only he has a very good understanding of both sides. His best characteristic is the ability to talk to both i...
Antonella Sassu
Senior Manager Product Design B2B • Tech Company
"I had the pleasure of working closely with Giacomo as a Design Lead Technologist at Dow Jones, and I can confidently say he is an exceptional professional. Giacomo played a critical role as a bridge ...
Oana Stroe
Design Lead | Product | UX Advocate• Tech Company
"I had the pleasure of working with Giacomo while teaching Intelligent Capital and Talent Management in the Master´s in International Business program at EAE Business School. He not only helped organi...
Frank Longo
Higher Education Leader • Universty
" I had the opportunity to be instructed by Giacomo in UX/UI at EAE. Giacomo's extensive experience and insightful perspective in this field provided me a solid foundation to effectively prepare and m...
Ismael Ruiz Gutierrez
Marketing Strategy & Business Consultant • Former Student
"Giacomo acted as consultant on a personal project that involved the design and implementation of a website. He mentored me and guided me through several difficult choices pointing at the direction to...
Sergio D'Argenio
Data Analyst • Tech Company
Explore my work leading cross-functional teams, building design systems, and driving measurable business impact.
Explore Product WorkDiscover my experience teaching 1000+ students and bridging academic research with industry practice.
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