As part of my academic role, I lead UX/UI lectures for a postgraduate master’s course in Digital Marketing, teaching 40+ international students per class.
The course, "Design and Development of an E-Commerce," equips students with practical skills in UX research and UI design. A key aspect of my teaching involves personally managing 19 groups simultaneously, guiding students through e-commerce projects where they navigate all stages of the Double Diamond process to successfully deliver their product. This hands-on approach helps them translate theoretical concepts into real-world applications.

Project-Based Learning

The course is highly practical, with students working in groups to develop e-commerce projects from concept to execution. Each group is composed of students from different nationalities, which enhances their cross-cultural management skills, an essential part of working in today’s globalized design environment.

Topics Covered

• Introduction to UX/UI, technologies, and roles
• Research methodologies and the Value Proposition Canvas
• Web Information Architecture
• General patterns, color theory, UI web design patterns and Accessibility
• Mobile UI design patterns
• Sketching, wireframing, and prototyping
• Usability testing and communication in design
• Gamification in user experience

Outcome

All students successfully learned and applied the basics of UX and UI design. The project-based and multicultural team approach ensured they gained valuable real-world experience, fostering both technical skills and cross-cultural management abilities. This prepares them for professional roles in digital marketing and e-commerce environments where collaboration and adaptability are critical.