Dow Jones needed a unified design system to streamline multiple B2B and B2C brands, allowing teams to reuse components and customize branding efficiently.

The Problem

Separate design approaches across brands caused inconsistencies and duplicated efforts, leading to inefficiency and higher costs.

Hypothesis

By adopting a token-first strategy and creating a unified design system, we could streamline design processes, reduce duplication, and ensure consistency across all brands. This would allow teams to reuse components and customize branding with minimal effort, leading to increased efficiency, improved collaboration, and faster delivery times.

Role & Responsibilities

• Strategic development of a unified design system to align the B2B products.
• Managed 5 contractors and a multidisciplinary team of designers and developers.
• Introduced AI solutions to streamline workflows and enhance team productivity.
• Mentored both senior and junior team members, improving skills and fostering growth.
• Facilitated collaboration between design, development, and accessibility teams.

Output

• Reduced the component library by 10%, making collaboration more efficient.
• Improved brand consistency and reduced development time across teams
• Increased productivity by 30% through optimized workflows and AI-driven processes.